Tea traded fairly and directly
We believe the best tea comes from farmers and know that driving down prices drives down quality, productivity and passion for the product. This is much more important than a nice-cuppa story for us to tell, it ensures that the business model for every partner in the supply chain is economically sustainable and future-proofed. Our teas are bought direct, and never at auction, enabling us to cut out the middle-man and give more to the deserved small farmers who organically grow all our teas.
... Exceptional quality, enjoyed by you
You can enjoy every cup of our tea knowing that Joe and the team have travelled from farm to farm, tasting their way to the finest quality brews just for you. Behind every blend, our master blenders and value chain team work tirelessly to guarantee exceptional quality, safety, and authenticity to produce the best quality cuppa just for you.
Our Sri Lankan roots
Sri Lanka (Ceylon) has always been an important part of our tea story. Renowned for producing some of the world’s finest teas, its unique growing conditions create the delicate and distinctive flavour profiles we love.
Many of our organic black, green and white teas are sourced from Sri Lanka, alongside carefully selected teas, herbs and botanicals from other growing regions around the world. Wherever our ingredients come from, we choose them for their quality, character and the flavour they bring to every cup.