Sustainability & Impact

Growing organic tea

Organic means working with nature and looks after our worlds ecosystem for future generations to come. It aids higher levels of animal welfare, lower levels of pesticides, and more environmentally sustainable management of the land and natural environment, which creates more wildlife. By choosing to purchase certified organic products you are making a difference to the worlds mission to reduce climate change.

Small organic tea plantations

Our chosen farms have expertise in working hard all year round with the soil, changing seasons, pests and weeds – allowing them to cultivate the largest and strongest yields of tea without the use of chemical fertiliser or pesticides.

Master of the earth

We know our partner farmers hold exceptional wisdom when it comes to pest and disease control too. Their expert knowledge (passed down over generations) has taught them simple yet effective non-toxic biological pest control. Keeping the ecosystem balanced and healthy, they harness cultiva, parasites, predators, pheromones and herbal sprays to control unwanted pests and diseases.

Natural fertilisers

Shady trees such Albezia, Grilicidia and Lithosperma are planted around the tea bushes, providing shade and balancing nitrogen levels in the soil; not only that – as the farmers will only use their own natural fertilisers – once trees are mature the farmers harvest the leaves to create the perfect tea-friendly fertile compost.

Nourishing soil

Our farmers believe in sustainability, even when it comes to weeds. So every weed comes in handy, controlling them by hand without fertiliser obviously means more sweat and toil (pulling them out by hand in the dry season; slashing them down during monsoon season) – but they’re put to good use once collected, creating a nutrient-rich nourishing feast for the soil.

“The story behind Joe’s exceptional high-quality teas is the result of our unique sourcing model which goes deep down to grass root level approach for the right organic tea and ingredients. Working incredibly close with small organic farmers, growers and producers creating a supportive platform which improve farming practices, fair premium prices, and all these value creations will help reduce the strain on the environment too.”

Sampath – Our Master Blender