Commitment to quality

Quality products and we are constantly striving to bring our customers the best tasting teas and herbal infusions we can possibly find. Our Soil Association certification (Ecocert and USDA internationally) ensures no chemicals or pesticides are used in the production of our teas and Joe’s constant thirst for improvement means we’re always tasting, developing and improving our blends (and some new ones coming soon… ).

Integrity in our sourcing

We source our organic teas from Sri Lanka (Ceylon) for the delicate taste profile that the black, green and white teas offer. We only buy direct from certified organic farmers who use sustainable farming methods and pay above market value for all teas and ingredients purchased that meet our tasting standards.

Relationships built on honesty

Our strong partner relationships, built over time during many farm and factory trips, enable us to provide our customers with an honest overview of our supply chain, providing information on our ethical sourcing practices. Internally we are introducing an open book policy so all employees understand the vision and are working towards the same shared goals. We are working on processes to enable us to share even more information with our customers.

Reducing our carbon footprint

Reducing impact on the environment is important to Joe, so all our tea is shipped by sea rather than air and recyclable materials are used where possible. The farmers are constantly encouraged to reduce their carbon footprint too, while dealing with the challenges of erosion and waste management they continually analyse the best ways to protect their water supply, virgin forest and other vital land areas

Investing in our people

We’ve always maintained that people are at the heart of everything we do, and it’s as a result of a great working relationship and friendship that we are in partnership with our friends in Sri Lanka and buy all our teas direct. They share our no nonsense and honest approach (with a healthy dose of common sense) to business. Our value sharing approach helps farmers, workers and their families to fulfill their ambitions by adopting sustainable methods of farming to safeguard resources and businesses. Furthermore, our factory in Colombo directly invests in the supply chain by funding chosen projects to build long term businesses incentives including supporting female staff as much as possible, to help address some of the key issues faced by Sri Lankan women.

Investing in our supply chain

Sustainability across the supply chain by investing in education, training and projects to increase production in farming and processing. Pioneered by our team in Sri Lanka and London, over 35 bespoke projects have now been implemented.

See some of our projects in Sri Lanka

Small organic tea
plantations

To achieve such superior flavour and maximise the tea’s antioxidant-packed health benefits, our farmers shun chemicals, fertilizers and pesticides and that’s why…

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Supporting our farmers

It’s always been important to us at Joe’s Tea Co. to support our farmers, we’ve done it from the start and will continue to.

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