Small organic tea
plantations
To achieve such superior flavour and maximise the tea’s antioxidant-packed health benefits, our farmers shun chemicals, fertilizers and pesticides and that’s why…
Joe has always been passionate about great quality tea and looking after our people. From the beginning, transparency on provenance, sourcing and ethics has been at the core of our business and this remains. This is truly at the heart of what we’re about as a business and we hope to find these values in the people that serve, sell and drink our tea. Join us on our quest to create an iconic British brand, which leads the way globally in premium yet accessible, organic tea.
We are constantly striving to bring our customers the best tasting teas and herbal infusions we can possibly find. Our Soil Association certification (Ecocert and USDA internationally) ensures no chemicals or pesticides are used in the production of our teas and Joe’s constant thirst for improvement means we’re always tasting, developing and improving our blends (and some new ones coming soon… ).
We source our organic teas from Sri Lanka (Ceylon) for the delicate taste profile that the black, green and white teas offer. We only buy direct from certified organic farms who use sustainable farming methods. We pay above market value for all teas and ingredients purchased that meet our tasting standards.
Our strong partner relationships, built over time during many farm and factory trips, enables us to provide our customers with an honest overview of our supply chain, providing information on our ethical sourcing practices. Internally we are introducing an open book policy so all employees understand the vision and are working towards the same shared goals. We are working on processes to enable us to share even more information with our customers.
Reducing impact on the environment is important, so all our tea is shipped by sea rather than air and biodegradable/recyclable materials are used where possible. Our chosen farms are constantly encouraged to reduce their carbon footprint too while dealing with the challenges of erosion and waste management they continually analyse the best ways to protect their water supply, virgin forest and other vital land areas.
We have worked closely with The Sri Lanka Climate Fund and we pleased to announce that after calculating our carbon footprint they have verified our business as carbon neutral against the globally accepted ISO standard 14025:2006 and ISO 14064-1: 2008 for product and the organisation respectively.
We’ve always maintained that people are at the heart of everything we do. As a result of a great working relationship, we are in partnership with our friends in Sri Lanka and buy all our teas direct. They share our no-nonsense and honest approach (with a healthy dose of common sense) to business. Our value sharing approach helps farmers, workers and their families to fulfill their ambitions by adopting sustainable methods of farming to safeguard resources and businesses. Furthermore, our factory in Colombo directly invests in the supply chain by funding chosen projects to build long term business incentives including supporting female staff as much as possible, to help address some of the key issues faced by Sri Lankan women.
We are always striving to maintain a sustainable supply chain by investing in education, training and projects to increase production in farming and processing. Pioneered by our team in Sri Lanka and London, over 35 bespoke projects have now been implemented.
On how we do sustainability, including our Sustainability and Ethical trading policies here.
To achieve such superior flavour and maximise the tea’s antioxidant-packed health benefits, our farmers shun chemicals, fertilizers and pesticides and that’s why…
It’s always been important to us at Joe’s Tea Co. to support our farmers, we’ve done it from the start and will continue to.