Masters of the earth

Joe knows his partner farmers hold exceptional wisdom when it comes to pest and disease control too. Their expert knowledge (passed down over generations) has taught them simple yet effective non-toxic biological pest control. Keeping the ecosystem balanced and healthy, they harness cultiva, parasites, predators, pheromones and herbal sprays to control unwanted pests and diseases.

Helpful trees make happy tea

Shady trees such Albezia, Grilicidia and Lithosperma are planted around the tea bushes, providing shade and balancing nitrogen levels in the soil; not only that – as the farmers will only use their own natural fertilisers – once trees are mature the farmers harvest the leaves to create the perfect tea-friendly fertile compost.

Weedy wonders

Our farmers believe in sustainability, even when it comes to weeds. So every weed comes in handy, controlling them by hand without fertiliser obviously means more sweat and toil (pulling them out by hand in the dry season; slashing them down during monsoon season) – but they’re put to good use once collected, creating a nutrient-rich nourishing feast for the soil.

Our range of award winning organic teas

The best whole leaf teas and herbal infusions meet good-to-go pyramid tea bags, tastebud brilliant flavour and proper London passion.

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Any tea Joe was going to put his name to had to be the best

Learn about Joe’s Tea Company’s award winning tea and Joe’s mission to take the faff out of fine tea.

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