Joe’s award winning tea
Joe’s Tea Co. was born in 2012 and Joe’s sought after blends have since won 19 Great Taste Awards. From artisan delis and outstanding independent restaurants – to M&S, Harvey Nichols, Gordon Ramsay’s and The Breakfast Club…Joe’s fast-growing list of stockists, loyal tea-loving following, passionate team, big plans and new blends, mean there’s always a new reason to pop the kettle on at Joe’s Tea Co.
A bit about Joe…
Take an avid tea drinker with a quenchless taste for a quality cuppa… add his passion for London, all things organic and a bit of nous that quality isn’t all sparkling spoons and silver strainers – then stir it up with bags of tea expertise and inspiration – and you have Joe’s Tea Company*.
Any tea Joe was going to put his name to had to be the best. And by ‘best’ we mean sourced from the most exceptional and ethical organic tea plantations he could find. Why? To bring us our favourite British drink in its finest form without the faff; to take the ‘toff’ out of fine tea, to tingle our taste buds with quirky and colourful concoctions, all in good-to-go fuso bags.
*well, it may’ve taken a few cuppas more than that, but you get the gist.
Growing tea… ever-so-organically
Joe’s passion for the finest cuppa begins on small organic tea plantations nestled high up in the misty hills of Dyatalawa, Sri Lanka. This is where Joe sources all his tea because, unlike other tea blends, a cup of Joe’s tea is brewed up with 100% Ceylon loose tea leaves – for the most outstanding, pure and fresh flavour possible.
Not always one to take the ‘easy route’, Joe’s commitment to only using Ceylon tea means he goes that extra mile (well 5,399 miles to be precise) to source from – and support – precious plantations that are now a rarity, due to the amount of hands-on effort that goes into their organic farming.