Joe's Tea Co. tea picking

Helpful trees make happy tea

Shady trees such Albezia, Grilicidia and Lithosperma are planted around the tea bushes, providing shade and balancing nitrogen levels in the soil; not only that – as the farmers will only use their own natural fertilisers – once trees are mature the farmers harvest the leaves to create the perfect tea-friendly fertile compost.

Weedy wonders

Our farmers believe in sustainability, even when it comes to weeds. So every weed comes in handy, controlling them by hand without fertiliser obviously means more sweat and toil (pulling them out by hand in the dry season; slashing them down during monsoon season) – but they’re put to good use once collected, creating a nutrient-rich nourishing feast for the soil.

Joe's Tea Co. female workers in factory

Empowering female workers

To support female staff as much as possible, a club has been set up at the manufacturing facility to help address some of the key issues faced by Sri Lankan women.

Joe's Tea Co. tea terrace

More to life than tea

To genuinely support all factory employees and the wider society, The Love Care Change team was set up. Since starting, it’s successfully initiated many projects that make a significant difference to these hard-working people – from the popular Knowledge Hub and Outbound Training Programmes to the Annual Book Donation, Eye Clinic and more.

Sustainability and reducing carbon footprint

Reducing impact on the environment is important to Joe, so all our tea is shipped by sea rather than air and recyclable materials are used where possible. The farmers are constantly encouraged to reduce their carbon footprint too, while dealing with the challenges of erosion and waste management they continually analyse the best ways to protect their water supply, virgin forest and other vital land areas.